kerinchiguy: Basically it's a drink that 'refreshes' (or so they want you to believe) you, so that you won't make mistakes. Like in the fairytale, The Emperor's New Clothes.
Another ad showed Little Red Riding Hood -- when she was at her grandma's and the wolf was already in the bed.
Personally, I don't like the ads. It's a bit try-hard among others but well, kudos to a brand that doesn't dare to be different. A lot of clients are very stiff-necked and probably won't OK concepts that are too quirky.
The wonderful world of advertising strikes again!
ReplyDeleteInteresting ad!!!
ReplyDeletesorry. i don't get it!
ReplyDeletewhat's the concept ?
is it something only a singaporean could understand ?
please explain. thanks.
Thanks for your visit.
ReplyDeleteI will comment more at another time as I just returned from hospital and am not back to normal.
Abraham Lincoln in Brookville, Ohio.
kerinchiguy: Basically it's a drink that 'refreshes' (or so they want you to believe) you, so that you won't make mistakes. Like in the fairytale, The Emperor's New Clothes.
ReplyDeleteAnother ad showed Little Red Riding Hood -- when she was at her grandma's and the wolf was already in the bed.
Personally, I don't like the ads. It's a bit try-hard among others but well, kudos to a brand that doesn't dare to be different. A lot of clients are very stiff-necked and probably won't OK concepts that are too quirky.