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Thursday, April 03, 2008

Be Clear

I was caught in the rain a few nights ago. So I ran to the nearest bus shelter and sat down and wait for the rain to stop.

This caught my eye. How interesting the concept is.

If you are wondering.. It's a drink called "Heaven & Earth" by the Coca Cola company. Be clear. LOL....


Stefan Jansson said...

The wonderful world of advertising strikes again!

marley said...

Interesting ad!!!

Unknown said...

sorry. i don't get it!

what's the concept ?
is it something only a singaporean could understand ?

please explain. thanks.

Anonymous said...

Thanks for your visit.

I will comment more at another time as I just returned from hospital and am not back to normal.

Abraham Lincoln in Brookville, Ohio.

Anonymous said...

kerinchiguy: Basically it's a drink that 'refreshes' (or so they want you to believe) you, so that you won't make mistakes. Like in the fairytale, The Emperor's New Clothes.

Another ad showed Little Red Riding Hood -- when she was at her grandma's and the wolf was already in the bed.

Personally, I don't like the ads. It's a bit try-hard among others but well, kudos to a brand that doesn't dare to be different. A lot of clients are very stiff-necked and probably won't OK concepts that are too quirky.